![]() Think back to your childhood and you’ll certainly remember at least one rendition of the Microsoft word monogram logo. Microsoft Word's logo evolution is something many of us are familiar with. ![]() An elegant and vintage design is fitting for their timeless brand. The Coca-Cola logo is one of the best logo wordmarks because the company Coca-Cola itself is aware of its cultural significance. Perhaps their team made several iterations before they realized that they’d already perfected the design back in 1941. This is a fascinating peek into a designer's process. By 2003 the logo was no longer revered as fresh and bold - it appeared clunky and dated. Yet, as the millennium came upon us, fashion, design, and culture trends evolved. ![]() With the bolder type font and straightened glyphs, the 1987-2003 design embodies the flirty, bold yet simplistic design tropes of 1980s American advertising with its bright cherry red wordmark. While there was nothing particularly wrong with the 1987-2003 logo, it’s still a product of its time. While many brands are embracing throwback logo designs now, Coca-Cola has kept their logo fairly consistent since reverting back to the 1941 design style in 2004. Coca-Cola leans into nostalgia by using a throwback to a previous design for their current logo.
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